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PacSun – “Dress Irresponsibly”

"Lets jump in the pool!"

Here’s a great commercial that I storyboarded a few months ago- I figured it’s no big deal to post it since it’s already come and gone on the air.  Worked at home and just uploaded the boards directly to the client.  I was fortunate to have a director that really had a cohesive shot list and vision for the project.  That always helps.  I had to bust these out pretty quick so there’s no real shading or finesse at these- in fact I didn’t even rough these out, I just drew them straight out and turned them in, and after a few tweaks they were good to go.  Good thing too, because I was triple-booked and didn’t have a lot of time for back and forth.  Things go really smoothly like that when you take the time to really get in the director’s head and can “see” the project clearly.  Then the drawings draw themselves.  Here’s the slideshow “animatic:”

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And, lets see if this works, this is youtube upload video of the final commercial.  I love it when the commercial looks just like the boards!