So this is a storyboard that was fun to work on. This production company uses a lot of new visual effects in their storytelling, and in this case, they used a projector to display the images of Tuscany on the walls. Not looking for realism, it’s a very whimsical approach and it works well. Here, a cute young woman enjoys a bite of her McDonalds Tuscan Salad and envisions herself in Tuscany, on a voyage of joy and liberation. It’s always fun to draw cute girls.
I also love Italy and Tuscany in particular, and have been there more than a few times. So I was, in this case, able to draw from personal experience, and I hope that came through a little bit in the background details and other nuances of the landscape. It’s very important for a storyboard artist to find every bit of inspiration he can.
And this is the final commercial, via link to the production company’s website: