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AT&T “Market Mishap” Storyboards!

A while back, I got called in to my good clients at DirecTV (now AT&T) to work on a spot for their Adworks campaign- a commercial about commercials! How funny!  But really, it makes sense to make sure your advertising dollars aren’t going to waste, right?  That’s why you hire ‘Ol Maxy, right? and then you use Adworks to make sure the Ads go in front of your target audience!  Otherwise, well… see below!

Our Hero “Ad Man” runs from setting to setting, doing his best to sell product to the most unmatched of buyers- with very predictable results.  But the laughs are an easy sell! Lol!

Here’s the boards!  I hope you enjoy them, this is some of my finest work!

Here’s the final spot!!

Yup, no matter how hard you try, Gladys at the nursing home isn’t going to buy your reduced price Lamborghini.  You just have to face facts!

This project was a little more extensive than most and we had time to board out some “B-Roll” if you will, with options for other shots to help sell up the humor a bit.  It was all optional and really, at the end of the day, humor depends on the performance of the actors and more, so you do a lot of alternative takes to see what works best.  But I did my part and boarded it out my best, to give it a fair shot at success.  So, next up you’ll see some boards that are disjointed in continuity but will hopefully spur a neuron or two and make you chuckle.  Enjoy!

 

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