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Hotwire!

So, I’ve had to hold this one back for a while, but now I’m able to talk a little bit about the artwork I’ve been doing for the past few years on this Hotwire campaign. I’m not going to go into too much detail- other than to say this a rare scenario where I worked directly with the advertising agency and the production company.  Usually it’s just one or the other.  It’s really amazing to watch over time as a concept germinates and survives and evolves and eventually is born into the world.  It was a blast working with the creative teams on these.  I did many, many, many more drawings than what I’m able to show, but I’ve got permission to show a few things, so here’s some of the work I did and a few of the final videos. reunion_3reunion_7haveitall_6tastytravels_3hotel1EUROMAP1_REV2dHouston2Miami2Seattle3haveitall1b And here’s some of the spots!  I’m proud to say I worked on ALL of these, and all the older ones as well. http://youtu.be/9PKzyyVKqkM http://youtu.be/MZlavmXeXFo http://youtu.be/ATeDvgROy1k http://youtu.be/QCuD7G5EDPc

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3 Comments

  • Reply
    framezdude
    June 11, 2013 at 10:01 am

    Wow, that is what I’m talking about Max. I read your post on how you feel about toonboom storyboard pro, so what software do you primarily use for your boards? I’m thinking Photoshop or Sketchbook Pro.

    • Reply
      maxforward
      June 11, 2013 at 7:50 pm

      So i’ll probably do an in-depth article on what tools i use in the future- but for now: I use Corel painter 12 these days for all my drawing and I export my frames in batches using photoshop. I only use toon boom storyboard pro when I have a lot of frames that the client needs me to format.

      I can’t endorse painter 12, however. It’s a very, very buggy program, and always has been- I’ve been using it for 10 years now. But, the drawing tools are superior to photoshop.

      I tried sketchbook pro once. It’s got a lot of potential but as I recall it lacked a lot of basic stuff that you need for storyboarding – like text manipulation and transform tools. Also the layers interface was whack. Oh well.

      The good news is, things are slowly evolving in the right direction.

      I recommend photoshop if you need a recommendation. It’s industry standard so you’ll have to learn it either way. It’s not a perfect drawing program, but it works as advertised. Unlike painter.

  • Reply
    Isabella Rogers
    June 24, 2013 at 12:55 am

    Superb! Great sketches and even better concepts! Thumbs up! This is the kind of storyboarding that will take you to places. http://www.frameforge3d.com/

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