This week’s storyboard is from a Kingsford Charcoal commercial, aired around Mother’s Day in 2012. It’s a humorous yet touching interaction between father and son as they discuss the merits of going the extra mile for Mom… vs slappin’ some meat on the grill and eating like Real Men. Luckily, Mom’s down for steak too.
It’s a simple commercial- but I felt like I brought a palpable sense of emotion to the characters in my boards, and felt others might appreciate. So here you go.
And here’s final commercial.