Archive for the ‘:60’ Category

In Los Angeles, Christmas starts in September.  If you work in commercial production, that is!  Indeed it takes a couple of months for projects to get greenlit and produced in time for airing during the holiday season.  So it was that last year I was working on a fun Christmas project for my clients at […]

  Here’s one I’ve had on ice a while now- an old pitch, that we didn’t get awarded, and thus I’ve not really been able to present, but enough time has passed that we can risk a look at my work, and hope nobody minds.  It was a rare “throw your best efforts and time […]

  Face it.  You gotta work out, and you gotta look good doing it.  Reebok’s got you covered- as evidenced by this fun spot I did a while back. It’s beautifully shot (and storyboarded) and since it’s visually driven, it’s my favorite type of commercial.  These aren’t shoot boards, so it doesn’t match the final […]

Birchbox: Better Way

Posted: 7th December 2015 by maxforward in :60, Apparel, B&W, Campy, Females, Humor, Internet, Pitch Boards, Samples, Storyboarding

We live in a pretty fascinating time- one needn’t even leave their home to shop for the rarified necessities!  The selection available to us online is infinite, and it’s up to operators like Birchbox to curate the best of the best and bring it to our doorsteps.  Meanwhile, the “old guard,” if you will, are […]

Seems like everyone’s always rushing around, late for something.  Hurry up!  Finish faster!  Boy, I hear a lot of that.  Just kidding, nobody’s faster than ol’ Maxi.  That’s why I was called to do this spot. They needed shoot boards ASAY (As Soon As Yesterday) and … well… frankly, we did this project so quickly, […]

Here’s another one of my famous dancing storyboards.  I don’t quite know how I always seem to be drawing choreographed dances.  Ironically, I’m a terrible dancer.  Oh well. These storyboards are for a kinda companion marketed synergistic branding tie-in cross promotional effort between E! channel and Degree (the antiperspirant), starring that Famous Choreographer you recognize […]