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Sophos – Cyber Security

Boy, those viruses, huh? They’re everywhere, trying to wreck our lives. Luckily Sophos is there to scan and sweep them away. From our computers, at least.

Creepy virus stalking the digital shadows

This was a fun, quick job that needed a very specific tone in order to convey the sense of dystopian angst- the directors sent references that were very film noir, very old school sci-fi, and it was pretty inspiring. What resulted was I think a very effective hybrid of modern tech and monolithic awe.

This was also a great fit for a new set of brushes I’d developed recently, it’s a more square and hard-edged feel, as opposed to my more fantastic and cozy style. It fit really well and made things a little easier on my execution. This was a 3-day job. Take a look!

What are we looking at? We zoom in from overhead and find ourselves in a massive stark technological landscape. Things are orderly and calm- until a creepy little bug/virus finds a weak spot and weasels in. He quickly grows and seeks to evade the AI sensors, but is soon detected. The AI deploys countermeasures to destroy the virus. But immediately, from the dead husk of the virus, a new bug evolves and emerges, rapidly multiplying even faster than before. A new swarm of bugs converges on the AI and the battle is joined in an explosive burst of light… the eternal struggle between good and evil continues.

I had a lot of fun with this. Thanks for checking it out! -Max

:60 Action Animals Animation B&W Campy Cartoons Females Humor iOS/Mobile Males Mobile Shoot Boards Sketch Storyboarding VFX Video Games War

Lineage: Red Knights! Storyboards

A couple years ago, I had a great time working on a series of spots for a very popular (in Korea) game called Lineage.  The anthem spot was about a minute long and had lots of action and fun characters, and it’s the subject of this post.

The story goes- we find our hero protagonist “Bugbear” in the middle of a battlefield, who breaks the 4th Wall and calls out to us, the viewer, to witness he and his compatriots, with their powers combined, topple the evil Death Knight!  Though victory may be short lived- that’s the law of the land around these parts.  Witness!

And, here’s the final spot!

This spot had it all- fun characters, action, humor, sex appeal.  I love the sense of escalation, and the the way the final product came out is just really awesome- you can really see the quality in the craftsmanship of the animators and designers.  Such a great team!  Here’s some cool detail shots before you go:

Thanks, catch you next time!

-Max

 

:30 Animals Animation B&W Cartoons Family Females Kids Males Music Video Shoot Boards Storyboarding Toys Uncategorized VFX

Talk, Read, Sing! First Five California – Storyboards

Here’s a very fun project I did a while back, that I’m excited to share- storyboards for the First 5 California “Brainy Birds” commercial, which was part of their Talk, Read, Sing! campaign.  Basically: talk, read, and sing to your kids, and watch their little brains grow!  What a fun message.  And I can attest (I’m a new dad myself), kids soak up your words pretty quick, and you gotta watch what you say! Lol!!

There were a lot of challenges on this project- very tight timeline, multiple layers of client approval, and of course, character designs and music lyrics all undergoing revisions as I’m drawing the boards- sometimes it’s like trying to hit a moving target!  But I’m used to it, so it never phases me.  I still had fun with it, and I’m sure that comes through in my drawings.  One particular storyboard issue when blending live action with animation, is whether or not the “animated” parts should be drawn differently from the “live action” parts- like how do you make the animated part of a shot look different from live action, when it’s all “drawn” by nature of the fact it’s a drawing to begin with? But in this case, only the bird characters were animated, so it’s wasn’t as much an issue.  At some point, people have to use their imaginations.

I really enjoy working on animated projects as well, and drawing happy families for me is a snap, so even with all the known and unknown unknowns, I remember this being a fun project.

Here’s the boards:

And here’s the final spot!

 

Hope you liked it!  See you next time.

:30 Action Animation Color Pitch Boards Set Design Shoot Boards Tech Tips and Tricks

Top Secret Commercial

Here’s kind of a funny notion- a commercial that’s top secret while you’re working on it, and barely disclosed as it airs, and you can’t even guess whether or not you even contributed towards it.  How fun!  Well, I drew the following boards, and the following commercial was aired shortly after, and that’s about all I know.   You might think you know even less, but, you probably don’t!

I doubt I need to spell out the challenges of working on a project in which you – A:) Know nothing about the product or company itself; B:) Can only guess if any other competitors are bidding on the same project; and C:) after the fact, searching for the final aired commercial, and finding no clear trail to trace back to anything you drew, nor to any known competitors of your clients.

Did I work on this commercial?  Was it all a dream? Well, it’s on youtube, and resembles my drawings.   Your guess is as good as mine.

If it makes you feel any better, the projects for Major Brand Names are like 1000x more secretive.  Sleep well. LOL!

 

:30 Action Animation B&W Internet iOS/Mobile Males Storyboarding Vehicles VFX Video Games War

“War Planet” Storyboards

Hi!  So here’s a fun one, if, I guess, you think war and conquest is fun… just kidding, of course you do!  What could be more fun then kicking your friends’ butts in online multiplayer combat via iOS or Android device? NOTHING #LOL

But seriously, I LOVE DRAWING WAR, something about it just flows out of me, even easier than all the other stuff that I enjoy drawing.  It’s just FUN drawing stuff blowing up!

The spots for this project kind of distilled down from 4 spots, to 2, to 1, so there’s some splicing and melding going on in some of these boards I’m about to show- but it’s helpful (I’m sure) to see how this kind of thing can happen!  In these modern advertising times, client needs and specs have to pivot on a dime! New apps/smartphones are released every day and that’s your ENEMY out there! That’s WAR for you!

My favorite part of this project, aside from the ‘realistic’ treatment of the weaponry and setting- was the emphasis put on the various commanders as CHARACTERS – which always inspires as being a board artist forces you to become part ACTOR as well as ARTIST.  Enough said, let me know what you think of my ‘performance.’

And another ‘take’:

Not bad eh?  Well, you’ll see in the video to follow: They’ve pivoted among other things, the TITLE of this project!  So now we are WAR PLANET.  Good to know! Hey, first thing’s first, right?

I think it turned out great! I’d play, but it wouldn’t be fair to everyone else, you know?  Hey, I’m just being honest.  See you next time!

 

2:00 Action Animation B&W Females Males Pitch Boards Shoot Boards Software Storyboarding Vehicles VFX Video Games War

Xbox “Scorpio” Debut Trailer

Earlier this year I had a blast working with the good people at BLIND on their amazing project:  The Xbox “Scorpio” debut trailer.  This officially introduced the world to the Xbox One X, and it’s always an honor to be included on such high-profile assignments.  I’ve generously been given permission to show some of the storyboards I created for them- I think this is some of my best work!

Here’s a slideshow:

And here’s a link to the final video!

Thanks for checking in!

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