Category: Apparel

  • Storyboards for Reebok Cardio Ultra

    Storyboards for Reebok Cardio Ultra

      Face it.  You gotta work out, and you gotta look good doing it.  Reebok’s got you covered- as evidenced by this fun spot I did a while back. It’s beautifully shot (and storyboarded) and since it’s visually driven, it’s my favorite type of commercial.  These aren’t shoot boards, so it doesn’t match the final…

  • Intel Series pt 1: “Plunge” featuring the Peak fitness watch

    Intel Series pt 1: “Plunge” featuring the Peak fitness watch

    Another great spot I storyboarded for my clients at Slim Pictures.  These is an Intel commercial but focused on their integration with the latest offerings in computing wearables- called out in this case as the Peak fitness watch. In this spot we chase our Heroine through a densely wooded northern California forest- tracking, panning, pushing…

  • Birchbox:  Better Way

    Birchbox: Better Way

    We live in a pretty fascinating time- one needn’t even leave their home to shop for the rarified necessities!  The selection available to us online is infinite, and it’s up to operators like Birchbox to curate the best of the best and bring it to our doorsteps.  Meanwhile, the “old guard,” if you will, are…

  • Payless “Parkour” Storyboards

    Payless “Parkour” Storyboards

    Seems like everyone’s always rushing around, late for something.  Hurry up!  Finish faster!  Boy, I hear a lot of that.  Just kidding, nobody’s faster than ol’ Maxi.  That’s why I was called to do this spot. They needed shoot boards ASAY (As Soon As Yesterday) and … well… frankly, we did this project so quickly,…

  • Ugg Boots – Storyboards

    Ugg Boots – Storyboards

    When you see a snowy holiday commercial nowadays, bear in mind that it’s probably produced during the Summer season in Los Angeles, where it never snows.  That’s certainly the case with these two spots I storyboarded. This commercial campaign was produced by Timber, a great company and I love working with these guys, primarily because…

  • “Bleach This” Storyboards

    “Bleach This” Storyboards

    Just a quick one this week.  These boards were done over at BNS (they keep me pretty busy!) as part of a competitive pitch… and they were awarded the job!  Always nice to hear.  And since the boards were very tight and concise, no further revisions were needed, and the went straight into production.  BNS…