Boy, those viruses, huh? They’re everywhere, trying to wreck our lives. Luckily Sophos is there to scan and sweep them away. From our computers, at least.
This was a fun, quick job that needed a very specific tone in order to convey the sense of dystopian angst- the directors sent references that were very film noir, very old school sci-fi, and it was pretty inspiring. What resulted was I think a very effective hybrid of modern tech and monolithic awe.
This was also a great fit for a new set of brushes I’d developed recently, it’s a more square and hard-edged feel, as opposed to my more fantastic and cozy style. It fit really well and made things a little easier on my execution. This was a 3-day job. Take a look!
What are we looking at? We zoom in from overhead and find ourselves in a massive stark technological landscape. Things are orderly and calm- until a creepy little bug/virus finds a weak spot and weasels in. He quickly grows and seeks to evade the AI sensors, but is soon detected. The AI deploys countermeasures to destroy the virus. But immediately, from the dead husk of the virus, a new bug evolves and emerges, rapidly multiplying even faster than before. A new swarm of bugs converges on the AI and the battle is joined in an explosive burst of light… the eternal struggle between good and evil continues.
I had a lot of fun with this. Thanks for checking it out! -Max
A couple years ago, I had a great time working on a series of spots for a very popular (in Korea) game called Lineage. The anthem spot was about a minute long and had lots of action and fun characters, and it’s the subject of this post.
The story goes- we find our hero protagonist “Bugbear” in the middle of a battlefield, who breaks the 4th Wall and calls out to us, the viewer, to witness he and his compatriots, with their powers combined, topple the evil Death Knight! Though victory may be short lived- that’s the law of the land around these parts. Witness!
And, here’s the final spot!
This spot had it all- fun characters, action, humor, sex appeal. I love the sense of escalation, and the the way the final product came out is just really awesome- you can really see the quality in the craftsmanship of the animators and designers. Such a great team! Here’s some cool detail shots before you go:
Here’s a very fun project I did a while back, that I’m excited to share- storyboards for the First 5 California “Brainy Birds” commercial, which was part of their Talk, Read, Sing! campaign. Basically: talk, read, and sing to your kids, and watch their little brains grow! What a fun message. And I can attest (I’m a new dad myself), kids soak up your words pretty quick, and you gotta watch what you say! Lol!!
There were a lot of challenges on this project- very tight timeline, multiple layers of client approval, and of course, character designs and music lyrics all undergoing revisions as I’m drawing the boards- sometimes it’s like trying to hit a moving target! But I’m used to it, so it never phases me. I still had fun with it, and I’m sure that comes through in my drawings. One particular storyboard issue when blending live action with animation, is whether or not the “animated” parts should be drawn differently from the “live action” parts- like how do you make the animated part of a shot look different from live action, when it’s all “drawn” by nature of the fact it’s a drawing to begin with? But in this case, only the bird characters were animated, so it’s wasn’t as much an issue. At some point, people have to use their imaginations.
I really enjoy working on animated projects as well, and drawing happy families for me is a snap, so even with all the known and unknown unknowns, I remember this being a fun project.
A while back, I got called in to my good clients at DirecTV (now AT&T) to work on a spot for their Adworks campaign- a commercial about commercials! How funny! But really, it makes sense to make sure your advertising dollars aren’t going to waste, right? That’s why you hire ‘Ol Maxy, right? and then you use Adworks to make sure the Ads go in front of your target audience! Otherwise, well… see below!
Our Hero “Ad Man” runs from setting to setting, doing his best to sell product to the most unmatched of buyers- with very predictable results. But the laughs are an easy sell! Lol!
Here’s the boards! I hope you enjoy them, this is some of my finest work!
Here’s the final spot!!
Yup, no matter how hard you try, Gladys at the nursing home isn’t going to buy your reduced price Lamborghini. You just have to face facts!
This project was a little more extensive than most and we had time to board out some “B-Roll” if you will, with options for other shots to help sell up the humor a bit. It was all optional and really, at the end of the day, humor depends on the performance of the actors and more, so you do a lot of alternative takes to see what works best. But I did my part and boarded it out my best, to give it a fair shot at success. So, next up you’ll see some boards that are disjointed in continuity but will hopefully spur a neuron or two and make you chuckle. Enjoy!
I’ll leave out the specifics on what product/company these frames were advertising for; suffice to say, it was a collection of short spots of families and loved ones reflecting on the nature of their relationships (with some product placement tastefully featured in the periphery). Rather, Let’s consider these boards an example of how I really try to bring a sense of acting and characterization to my drawings- bringing forth a sense of deep human connection when called for. I think the work speaks for itself.
Just as often as I’m called upon do depict amazing action scenes, or elaborate fantastic worlds, I’m then called upon to draw a tender moment of kindness, or humor. That’s the world of Storyboarding Commercials- you draw everything and it’s thus I believe it’s the best artistic training ever. The work demands you never get too comfortable drawing the same thing every day- I draw vehicles, animals, people, places, animation, live action, humor, horror, sci-fi, and even in new media like VR! It’s a new challenge every day and I love it.
Hi! So here’s a fun one, if, I guess, you think war and conquest is fun… just kidding, of course you do! What could be more fun then kicking your friends’ butts in online multiplayer combat via iOS or Android device? NOTHING #LOL
But seriously, I LOVE DRAWING WAR, something about it just flows out of me, even easier than all the other stuff that I enjoy drawing. It’s just FUN drawing stuff blowing up!
The spots for this project kind of distilled down from 4 spots, to 2, to 1, so there’s some splicing and melding going on in some of these boards I’m about to show- but it’s helpful (I’m sure) to see how this kind of thing can happen! In these modern advertising times, client needs and specs have to pivot on a dime! New apps/smartphones are released every day and that’s your ENEMY out there! That’s WAR for you!
My favorite part of this project, aside from the ‘realistic’ treatment of the weaponry and setting- was the emphasis put on the various commanders as CHARACTERS – which always inspires as being a board artist forces you to become part ACTOR as well as ARTIST. Enough said, let me know what you think of my ‘performance.’
And another ‘take’:
Not bad eh? Well, you’ll see in the video to follow: They’ve pivoted among other things, the TITLE of this project! So now we are WAR PLANET. Good to know! Hey, first thing’s first, right?
I think it turned out great! I’d play, but it wouldn’t be fair to everyone else, you know? Hey, I’m just being honest. See you next time!