So, I’m sitting at home watching Mad Men, one of my favorite shows, and during the commercial break I see one of the commercials I worked on recently! For those of you who don’t work in commercial production, it’s really a treat to see a commercial that you worked on, aired randomly, when you are watching TV. To see it while you are watching one of your favorite shows is a double treat. So when I saw my NASDAQ commercial air during Mad Men, I was over the moon. I worked on these boards in February 2012, and saw them air in May, I think. They still run sporadically, and you may have even seen them if you watch AMC at all (I haven’t seen them on other channels yet). That’s the thing, had I not been following Mad Men on AMC (as opposed to Netflix) I wouldn’t have ever seen my commercials air! That’s why I pay for cable, basically To see my work in it’s natural finished state.
So these NASDAQ commercials were a little challenging but fun to work on. The challenge was, we were advertising a company whose business involves listing other companies in their stock exchange. Each of the two NASDAQ commercials featured 3 well known brands, so that’s like 3 mini commercials in one overarching commercial, times two. Each brand needed equal screen time and presence, but needed to be subordinate to the main brand, NASDAQ. Between two commercials, that’s 7 total brands, hard enough, but then you must realize that we need to also communicate with these 7 “clients” to make sure their needs are met. So it was very challenging to keep a balance with it all. As a result, the concept details were refined many times, and so the boards do look a little rushed, despite putting about three days of work into it. What you see are about 12 frames per spot; however I drew upwards of 60 frames for the project. So there was a lot of editing and refining. But I’m very impressed with the final outcome.
The first spot features Smart Technologies, Zipcar, and Hasbro. These companies all list on NASDAQ, hence their presence in the commercial. The story follows a day in the life of a young businesswoman/mother who relies on these companies to keep her life running smoothly. The link under the boards goes to the final commercial.
This second spot features Tesla, LPL, and Zynga. Same deal as before, only this time with a businessman, fairly typical day, running smoothly, thanks to the before mentioned brands. Click the link below the boards to see the final commercial and compare.