Boy, those viruses, huh? They’re everywhere, trying to wreck our lives. Luckily Sophos is there to scan and sweep them away. From our computers, at least.
This was a fun, quick job that needed a very specific tone in order to convey the sense of dystopian angst- the directors sent references that were very film noir, very old school sci-fi, and it was pretty inspiring. What resulted was I think a very effective hybrid of modern tech and monolithic awe.
This was also a great fit for a new set of brushes I’d developed recently, it’s a more square and hard-edged feel, as opposed to my more fantastic and cozy style. It fit really well and made things a little easier on my execution. This was a 3-day job. Take a look!
What are we looking at? We zoom in from overhead and find ourselves in a massive stark technological landscape. Things are orderly and calm- until a creepy little bug/virus finds a weak spot and weasels in. He quickly grows and seeks to evade the AI sensors, but is soon detected. The AI deploys countermeasures to destroy the virus. But immediately, from the dead husk of the virus, a new bug evolves and emerges, rapidly multiplying even faster than before. A new swarm of bugs converges on the AI and the battle is joined in an explosive burst of light… the eternal struggle between good and evil continues.
I had a lot of fun with this. Thanks for checking it out! -Max
A while back, I got called in to my good clients at DirecTV (now AT&T) to work on a spot for their Adworks campaign- a commercial about commercials! How funny! But really, it makes sense to make sure your advertising dollars aren’t going to waste, right? That’s why you hire ‘Ol Maxy, right? and then you use Adworks to make sure the Ads go in front of your target audience! Otherwise, well… see below!
Our Hero “Ad Man” runs from setting to setting, doing his best to sell product to the most unmatched of buyers- with very predictable results. But the laughs are an easy sell! Lol!
Here’s the boards! I hope you enjoy them, this is some of my finest work!
Here’s the final spot!!
Yup, no matter how hard you try, Gladys at the nursing home isn’t going to buy your reduced price Lamborghini. You just have to face facts!
This project was a little more extensive than most and we had time to board out some “B-Roll” if you will, with options for other shots to help sell up the humor a bit. It was all optional and really, at the end of the day, humor depends on the performance of the actors and more, so you do a lot of alternative takes to see what works best. But I did my part and boarded it out my best, to give it a fair shot at success. So, next up you’ll see some boards that are disjointed in continuity but will hopefully spur a neuron or two and make you chuckle. Enjoy!
Hi! So here’s a fun one, if, I guess, you think war and conquest is fun… just kidding, of course you do! What could be more fun then kicking your friends’ butts in online multiplayer combat via iOS or Android device? NOTHING #LOL
But seriously, I LOVE DRAWING WAR, something about it just flows out of me, even easier than all the other stuff that I enjoy drawing. It’s just FUN drawing stuff blowing up!
The spots for this project kind of distilled down from 4 spots, to 2, to 1, so there’s some splicing and melding going on in some of these boards I’m about to show- but it’s helpful (I’m sure) to see how this kind of thing can happen! In these modern advertising times, client needs and specs have to pivot on a dime! New apps/smartphones are released every day and that’s your ENEMY out there! That’s WAR for you!
My favorite part of this project, aside from the ‘realistic’ treatment of the weaponry and setting- was the emphasis put on the various commanders as CHARACTERS – which always inspires as being a board artist forces you to become part ACTOR as well as ARTIST. Enough said, let me know what you think of my ‘performance.’
And another ‘take’:
Not bad eh? Well, you’ll see in the video to follow: They’ve pivoted among other things, the TITLE of this project! So now we are WAR PLANET. Good to know! Hey, first thing’s first, right?
I think it turned out great! I’d play, but it wouldn’t be fair to everyone else, you know? Hey, I’m just being honest. See you next time!
Here’s another in the Intel series- quickly executed shoot boards for an Intel campaign highlighting tech innovations in daily life.
This one’s silly- a dude gets hit in the face with a water balloon- a slow motion video captures the impact and aftermath- EPIC PRANK. All that’s left is to edit and post it online for all to see! Intel makes it easy.
Another quick one for the “Intel” series- a series of closeup portraits of tech users from all walks of life and points on the globe. No matter who you are, your tech is as personal as your… uh, personality. You unique thing, you.
The client had cast all the actors for the spot already, so these were quickly drafted from reference photos supplied by the client. I think I did a pretty good job of quickly capturing their likenesses!
Here’s the boards:
And here’s the final spot!
The big noticeable difference between the boards and the final is the casting of the last actor in series- they switched it up from a techy “Zuckerburg” type character to a foxy hip urbanite of multiracial ethnography. Oh Snap!
We live in a pretty fascinating time- one needn’t even leave their home to shop for the rarified necessities! The selection available to us online is infinite, and it’s up to operators like Birchbox to curate the best of the best and bring it to our doorsteps. Meanwhile, the “old guard,” if you will, are getting a little desperate to make a sale. Best to simply run from them and slam the door on their backwards salespitches.
I did these boards for my great clients at Ammirati– they were kind of pitch boards, actually, and so there was just enough time to make them look very nice and present to their clients, and looks like they sold the idea! See, some things you can’t sell on the internet.
Since they were pitch boards, there are only a few of them, but kind of fun to see how well they sell the story! Enjoy.