Archive for the ‘Kids’ Category

  Woohoo! In addition to the previous Nutella spot, I happened to do the boards for the most recent follow up- “Spread the Happiness!”  Once again produced by my great clients at Brand New School. They are playing this spot a LOT on TV right now- which is great, since it rocks!  It’s fun, it’s pop, […]

How many storyboard frames do you need for a 30 second commercial?  It’s an interesting question.  Sometimes you just need a handful of “pitch boards”, to sell the idea along, so maybe 5-8 frames in that case.  Sometimes you are drawing “shoot boards” which are critically important to be as clear and explanatory as possible, […]

Nutella – Spread the Happy

Posted: 21st December 2015 by maxforward in :30, B&W, Family, Food, Kids, Samples, Shoot Boards, Storyboarding, VFX

Here’s a fun quick one!  I boarded out this spot for my great clients at Brand New School– they do great work and are always involved in fun, whimsical, creative projects.  Nutella was no exception.  The concept was clear and well developed- and they had great designers on the project, so I was able to […]

Earlier this year I had the pleasure of doing a BUNCH of shoot boards for my clients at 29 Black on their Clorox spots, among other things.  Four spots in total, and they are pretty simple, so not much explanation needed, but they all go along with the theme of “Your house gets messy and […]

Disney Princess Fash’ems Storyboards

Posted: 16th March 2015 by maxforward in :30, Color, Females, Kids, Samples, Storyboarding, Toys

Every little girl is destined to grow up to be a beautiful princess and play with their princess friends.  Better get ’em training early!  Best way I know how is to give ’em the latest princess toy craze: Disney Princess Fash’ems! Fash’ems are unlike any other doll toy out there- as they have the amazing […]

Airborne “Everyday”

Posted: 29th September 2014 by maxforward in :30, Animation, B&W, Campy, Females, Kids, Medicine, Products, Samples, Storyboarding

Everybody needs to take Airborne Everyday vitamins everyday, everybody knows that.  Why, no, I’m not a doctor.  I just draw them in commercials. Medical advice aside, this was a pretty simple and fun spot to work on.  Brought a little bit of color to the project with the vitamin “snow” effect, which seemed to work […]