Here’s a very fun project I did a while back, that I’m excited to share- storyboards for the First 5 California “Brainy Birds” commercial, which was part of their Talk, Read, Sing! campaign. Basically: talk, read, and sing to your kids, and watch their little brains grow! What a fun message. And I can attest (I’m a new dad myself), kids soak up your words pretty quick, and you gotta watch what you say! Lol!!
There were a lot of challenges on this project- very tight timeline, multiple layers of client approval, and of course, character designs and music lyrics all undergoing revisions as I’m drawing the boards- sometimes it’s like trying to hit a moving target! But I’m used to it, so it never phases me. I still had fun with it, and I’m sure that comes through in my drawings. One particular storyboard issue when blending live action with animation, is whether or not the “animated” parts should be drawn differently from the “live action” parts- like how do you make the animated part of a shot look different from live action, when it’s all “drawn” by nature of the fact it’s a drawing to begin with? But in this case, only the bird characters were animated, so it’s wasn’t as much an issue. At some point, people have to use their imaginations.
I really enjoy working on animated projects as well, and drawing happy families for me is a snap, so even with all the known and unknown unknowns, I remember this being a fun project.
Here’s the boards:
And here’s the final spot!
Hope you liked it! See you next time.