Category: Sport
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John Deere : Gator – Storyboards
You’re a manly man, and you need a manly ATV to help with all your manly tasks. John Deere’s Gator is for you. I worked on this project late in 2013 as I was moving into my house- I remember that time vividly as it was extremely cold in my workshed studio and I didn’t…
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Ultimate Fighter- NOS Pitch Boards
Just a quick one this week. Got a lot of stuff going on. So here we have some boards I did last year for a Ultimate Fighter/NOS tie-in. Everyone knows that the secret to success is to drink as many energy drinks as possible, and UFC fighters are no exception. And for that extra edge…
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Sport Chek “Determination”
Here’s a spot I worked on earlier this year- A Sport Chek commercial starring NHL player Sidney Crosby. The premise is very straightforward- many slow motion shots of Sidney training hard in the gym, with the speed ramping up and building in intensity, and abruptly ending with tagline and logo lockup. I like working on…
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Qatar Foundation – Pitch
Behold, another set of pitch boards for a commercial that wasn’t awarded. You might be thinking, “Wow, you had a bit of a losing streak, huh?” Actually I pull these samples arbitrarily from past work as it “ripens” for posting, so there really was no streak per se, but I think it’s also a learning…
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Hockey meets Honda
Earlier this year I worked on a Honda commercial that featured hockey stars Nicklas Lidstrom and Corey Perry. In the spot, the athletes leave the sports arena and head to their Honda Pilot. Once inside, they are shocked to find hundreds of hats falling (as happens when an athlete scores a hat trick; 3 goals)…