Just a quick post today. Here’s a campaign I worked on at Brand New School a few months back and has been recently been airing: Alamo: Meet the Getaways. You might have seen them!
And check out the other three spots here: http://www.brandnewschool.com/Projects/DesignAndAnimation/MeetTheGetaways
And here’s the storyboards!
So while the boards themselves were not challenging (very simple designs and setups) the very short time frame of the spots was very difficult to manage. :15 is basically nothing and in reality you have to cut that in half to :07 because the client almost always wants a graphic lockup to dominate the screentime- as was the case in these spots, which always feature a preview of the revised Alamo deal-getting interface. So its an incredible time constraint in which to be entertaining, and we had to focus on simplicity and speed. If you’ve seen these spots before, I encourage you to re-watch them and maybe check out all that’s going on the backgrounds, we did our best to enrich them with as much visual interest as we could, without being too distracting.
I found this earlier commercial online- not to be cruel, but I think mine looks a lot better.
Earlier this year I worked on a Honda commercial that featured hockey stars Nicklas Lidstrom and Corey Perry. In the spot, the athletes leave the sports arena and head to their Honda Pilot. Once inside, they are shocked to find hundreds of hats falling (as happens when an athlete scores a hat trick; 3 goals) on their car, out of nowhere. They deduce that the fans approve of their choice in vehicle, as neither of them had scored a hat trick that night. As a stinger, an octopus is the last to fall on their windshield, which apparently is some kind of inside joke.
Here’s the storyboards:
This was pretty straightforward. I enjoy drawing athletes, due to the dynamic poses found in sports, but in this case it was more like drawing celebrities, since the drawings had to have a likeness, and that’s often challenging. I also enjoy drawing cars because they look fairly impressive in my current rendering style. I’ve had to draw the Honda Pilot on a few commercials, so I was familiar with the design.
But what was really interesting about this project was that I used Skype to communicate with the director. Since it was a new client, it was very helpful to use the video chat function to get that personal connection and gain his trust. And I also used the screen sharing technique to show the director my rough sketches as I was drawing them. That was surprisingly helpful since he was able to give me instant feedback. It can be stressful to have a director “looking over your shoulder” as you draw, but in the end it saves valuable time. So thanks to these newfangled technologies we were able to work really well together.
So here’s the finished commercial. The boards match pretty well, although I can see now that the director adjusted the angles to create a more voyeuristic/docu/candid feel. They may have intended this to seem like a “viral” video…I didn’t know they wanted that, but now that I see it, it works for the spot.