Earlier this year I worked on a Honda commercial that featured hockey stars Nicklas Lidstrom and Corey Perry. In the spot, the athletes leave the sports arena and head to their Honda Pilot. Once inside, they are shocked to find hundreds of hats falling (as happens when an athlete scores a hat trick; 3 goals) on their car, out of nowhere. They deduce that the fans approve of their choice in vehicle, as neither of them had scored a hat trick that night. As a stinger, an octopus is the last to fall on their windshield, which apparently is some kind of inside joke.
Here’s the storyboards:
This was pretty straightforward. I enjoy drawing athletes, due to the dynamic poses found in sports, but in this case it was more like drawing celebrities, since the drawings had to have a likeness, and that’s often challenging. I also enjoy drawing cars because they look fairly impressive in my current rendering style. I’ve had to draw the Honda Pilot on a few commercials, so I was familiar with the design.
But what was really interesting about this project was that I used Skype to communicate with the director. Since it was a new client, it was very helpful to use the video chat function to get that personal connection and gain his trust. And I also used the screen sharing technique to show the director my rough sketches as I was drawing them. That was surprisingly helpful since he was able to give me instant feedback. It can be stressful to have a director “looking over your shoulder” as you draw, but in the end it saves valuable time. So thanks to these newfangled technologies we were able to work really well together.
So here’s the finished commercial. The boards match pretty well, although I can see now that the director adjusted the angles to create a more voyeuristic/docu/candid feel. They may have intended this to seem like a “viral” video…I didn’t know they wanted that, but now that I see it, it works for the spot.
Many of my motion-graphics clients produce shorts and promotional materials as well as broadcast commercials. A few months ago I storyboarded a sequence to pitch a kind of animated short that screens at Target Field, home of the Minnesota Twins. Part of a larger campaign featuring a handful of characters that typify the kind of wildlife Minnesota is known for: The Ox, the Loon, the Mosquito, and the Fish… as well as Bullseye, the ‘mascot’ in this case, for Target. This particular assignment was the latest continuation of that campaign and was a lot of fun to work on, as it really got me back to my classical animation roots. These boards were part of a pitch, that, in this case, was so successful, that they basically produced it as-is. This is a great example of how you can really use storyboards to hone in on a directors vision- please compare my boards to the finished product in the link below.
To give a little explanation… the purpose of this animation is to provide an “intro” to the live-action mascot race that happens before a baseball game at target field. So this introduces the names of the characters, and their individual personalities, as they “race” to get to Target Field. It’s slapstick humor and it’s supposed to get the fans excited before the game. So, you go to the game, you see on the big Jumbotron this animated intro, and then the real life mascots pop onto the field and do their live action comedy race. Check it out!
And here’s a link to the finished product:
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I have a couple clients who come to me for sketches to help sell their ideas for print ads. I’m happy to say these tend to be the kind of ads that are fun to draw- masculine themes, basically: beer, brawling, boobies. This time, the client was pitching an ad for UFC. Two fighters squaring off, the size of Godzilla monsters, looking brutal and violent, about to kick ass. Just two sketches.
At the time I was watching a lot of UFC and was excited about doing these sketches. I definitely still enjoy watching the sport.