Earlier this year I worked on a Honda commercial that featured hockey stars Nicklas Lidstrom and Corey Perry. In the spot, the athletes leave the sports arena and head to their Honda Pilot. Once inside, they are shocked to find hundreds of hats falling (as happens when an athlete scores a hat trick; 3 goals) on their car, out of nowhere. They deduce that the fans approve of their choice in vehicle, as neither of them had scored a hat trick that night. As a stinger, an octopus is the last to fall on their windshield, which apparently is some kind of inside joke.
Here’s the storyboards:
This was pretty straightforward. I enjoy drawing athletes, due to the dynamic poses found in sports, but in this case it was more like drawing celebrities, since the drawings had to have a likeness, and that’s often challenging. I also enjoy drawing cars because they look fairly impressive in my current rendering style. I’ve had to draw the Honda Pilot on a few commercials, so I was familiar with the design.
But what was really interesting about this project was that I used Skype to communicate with the director. Since it was a new client, it was very helpful to use the video chat function to get that personal connection and gain his trust. And I also used the screen sharing technique to show the director my rough sketches as I was drawing them. That was surprisingly helpful since he was able to give me instant feedback. It can be stressful to have a director “looking over your shoulder” as you draw, but in the end it saves valuable time. So thanks to these newfangled technologies we were able to work really well together.
So here’s the finished commercial. The boards match pretty well, although I can see now that the director adjusted the angles to create a more voyeuristic/docu/candid feel. They may have intended this to seem like a “viral” video…I didn’t know they wanted that, but now that I see it, it works for the spot.
So, yeah, was on Youtube last night and saw something familiar- a Chevy Sonic spot i worked on a couple months ago, come to life! Here’s a link to the video:
And here’s the storyboards I did for it!
So, these are some great storyboards I did for a Hotwheels bid, the concept being that at first, we don’t know that this is representative of a toy car fantasy, rather it appears to be a real car in the most extreme adventure scenarios, and at the end it is revealed to be the work of children’s imagination. The sheer volume of the boards, along with the quality, and the tight schedule (had to pull this off in under 5 days), speak to the immense effort and personal accomplishment and pride that I have for this work. At this time I consider it to be quite the achievement, and it was well received by the clients who were very impressed. Unfortunately, they were not awarded the job, which was disappointing, but at least I still have these awesome samples! Toy company projects are extremely sensitive, so I had to wait a while for me to post these, but now that the final commercial has aired, I can show them off! Please enjoy.
So this is a storyboard that was fun to work on. This production company uses a lot of new visual effects in their storytelling, and in this case, they used a projector to display the images of Tuscany on the walls. Not looking for realism, it’s a very whimsical approach and it works well. Here, a cute young woman enjoys a bite of her McDonalds Tuscan Salad and envisions herself in Tuscany, on a voyage of joy and liberation. It’s always fun to draw cute girls.
I also love Italy and Tuscany in particular, and have been there more than a few times. So I was, in this case, able to draw from personal experience, and I hope that came through a little bit in the background details and other nuances of the landscape. It’s very important for a storyboard artist to find every bit of inspiration he can.
And this is the final commercial, via link to the production company’s website: