Here’s a very fun spot I did a while back for Red Bull/Audi; a little cross promotional effort to reinforce mutual branding and associations. Basically, it’s a mini-documentary of an extreme sports spectacle: a never-before-seen coordinated group of stunts with multiple flight technologies being expertly demonstrated, and beautifully shot.
This kind of event is more “captured” than executed according to shot list, so there’s some amount of looseness between what’s intended and final outcome- but I was able to help out by drawing up some nice presentation-style frames to help sell through the concept- and these shots were detailed very specifically by the director, who included great references for the planes, vehicles and locations. That helps a lot in making the boards come through as intended and being the most helpful in terms of advancing the production. I like that storyboards can be useful in a production like this, even though it’s also a known thing that on the day of the actual shoot, they’ll have to just roll with however things come out. If you ask me, that’s the REAL stunt! Ha! Here’s the boards:
And here’s the final spot:
Very cool! Thanks for checking in.
Just a quick post today – I’ve got quite the backlog of great boards waiting to go up but I have been too busy to make posts! So I’m just going to kind of rush through the rest of the “Intel” series- after all, I did them all in one day (practically) and no reason to draw them out for all eternity. Looking back, I like the loose style I drew them in. Necessary, for the tight turnaround.
The director for all these Intel spots is a longtime regular client, and is always very clear on specifying exactly the shot he needs to tell the story- so it’s no wonder the boards look great and so does the final spot. A little preplanning goes a long way! And even so, there’s always some sort of surprise on the day of the shoot, so it’s fun to see the differences from the boards and the final spot.
Here’s the boards:
And here’s the final spot!
Simple concept, strong execution.
There’s 4 more “Intel” spots to go. I’ll try to get the rest up before next week. Got a lot of great stuff to come after that!