Archive for June, 2013

Sparkling Ice

Posted: 29th June 2013 by maxforward in :30, Animation, Color, Drink, Food, Samples, Storyboarding

So if you’re in LA, you’ve probably noticed these Sparkling Ice billboards going up everywhere- I know I see three of them when I commute to the west side. You might have also seen their TV spot as well!  Well, I storyboarded it.  First, take a look at the video, and then I’ll discuss. Its […]


Posted: 3rd June 2013 by maxforward in :30, B&W, Color, Females, Males, Pitch Boards, Samples, Set Design, Storyboarding, Travel, VFX

So, I’ve had to hold this one back for a while, but now I’m able to talk a little bit about the artwork I’ve been doing for the past few years on this Hotwire campaign. I’m not going to go into too much detail- other than to say this a rare scenario where I worked […]

Recently, I received some questions from a young up-and-comer in the industry, asking for some specifics on how I got started and looking for tips on getting noticed by clients.  Instead of just replying directly, I’ve decided to share the responses in a fresh new post here, so that others may benefit from my blabbermouthing […]